Research That Actually Makes Sense
We've been teaching financial research methods since the Australian market started paying attention to data-driven decisions. But here's what most people don't realize — good research isn't about fancy formulas or expensive software.
How We Got Here
Starting small in Mandurah taught us something important about financial research. You can't just copy what works in Sydney or Melbourne and expect it to make sense everywhere else.
Started with Local Businesses
Our first clients were small Perth businesses trying to make sense of their numbers. They didn't need complex derivatives analysis — they needed to understand cash flow patterns and seasonal trends that actually affected their daily operations.
Developed Practical Methods
Working with mining suppliers and agricultural exporters showed us that theoretical models often miss the real story. We started focusing on research methods that account for commodity cycles and regional economic factors that textbooks rarely mention.
Expanded to Education
After helping dozens of businesses improve their financial planning, we realized there was a gap in practical education. Universities teach theory beautifully, but someone needs to bridge the gap to real-world application.
Refined Our Approach
Last year taught us that effective research education needs flexibility. Market conditions change, regulatory environments shift, and what worked perfectly in 2020 might need adjustment by 2024. Our methods evolved accordingly.
What Guides Our Work
These aren't mission statement buzzwords. They're the practical principles that shape how we teach and what we focus on.
Data Tells Stories
Numbers aren't just calculations — they reveal patterns, highlight problems, and suggest opportunities. We teach people to read these stories and understand what the data is actually saying about their situation.
Context Matters
A research method that works perfectly for a Melbourne tech startup might be completely wrong for a Queensland agricultural business. We emphasize understanding your specific environment and adapting accordingly.
Practical Application
Theory provides foundation, but application creates value. Our focus is always on methods you can actually use in real business situations, with real constraints and real deadlines.
Clear Communication
Research results that nobody understands help nobody. We emphasize presenting findings in ways that make sense to decision-makers, whether that's a board room or a small business owner's kitchen table.
Roxanna Felwright
Started her career analyzing agricultural commodity trends in rural Queensland before moving into broader financial research. Her practical approach comes from years of working with businesses that needed actionable insights, not theoretical perfection.
Built by People Who Actually Do This Work
Our team combines academic training with practical experience across different Australian industries. We've worked with mining companies, agricultural exporters, tech startups, and traditional retail businesses.
What unites us isn't a shared background — it's a shared frustration with research methods that look impressive but don't help people make better decisions. We focus on teaching approaches that work in real business environments.
- Financial statement analysis for growing businesses
- Market research methods for regional Australian markets
- Risk assessment techniques for volatile industries
- Forecasting approaches that account for seasonal variations
- Data visualization for non-technical decision makers
- Research project management and timeline planning
Our Teaching Philosophy
Good financial research education should prepare you for the messy reality of business decisions. Markets don't behave like textbook examples, and real companies have budget constraints, time pressures, and incomplete information.
Start with Real Problems
Every lesson begins with actual business situations that require research. We use case studies from Australian companies across different industries and regions to provide relevant context.
Learn Multiple Methods
There's rarely one right way to approach a research question. We teach various techniques and help you understand when each approach works best, including their limitations and potential pitfalls.
Practice with Constraints
Academic exercises often assume unlimited time and perfect data. Our practical sessions include realistic constraints — tight deadlines, incomplete information, and competing priorities that mirror actual work conditions.
Focus on Communication
Research that doesn't influence decisions is just expensive data collection. We emphasize presenting findings clearly and persuasively to different audiences, from technical teams to executive leadership.